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Recent Articles
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The Entrepreneur’s Countdown to the Holidays: Are You Ready? November 10, 2023
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Balancing Entrepreneurship and Personal Life: Tips for Navigating the Holiday Season November 08, 2023
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Boston's Historical Context on Wealth and Opportunity November 04, 2023
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User-Generated Content
ELEVATE
We write about building up people and communities through entrepreneurship.
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Harnessing the Digital Revolution: How Street2Ivy Fosters Local Brand Growth Online
In the ever-evolving digital landscape, the race to grab a slice of the online marketplace is fiercer than ever. With the mammoth-like platforms dominating the e-commerce industry, where does that leave the dreamers, the artists, and the local brand owners? Enter Street2Ivy. From Streets to Ivy: The Genesis Tavares Brewington's journey is a testament to the audacity of hope and hard work. From the... -
Community First: The Strength of Unity in Our Street2Ivy Network
The renowned African proverb “It takes a village to raise a child” resonates deeply with what Street2Ivy stands for. Translated to our context, it implies: "It takes a community to build a brand." In the expansive digital age, where everyone seems to be vying for a piece of the online pie, the power of a collective, cohesive community cannot be emphasized enough.... -
User-Generated Content: Amplifying Voices for Real Growth
In an era where authenticity reigns supreme and consumers crave genuine experiences, user-generated content (UGC) has become a force to reckon with. For small business owners and brand managers, understanding the value of UGC can be the game-changer you need. In his book, "No B.S. Grassroots Marketing," Dan S. Kennedy emphasizes the transformative power of grassroots marketing. This strategy hinges on the authentic, bottom-up... -
Leveraging Partnerships and Collaborations for Business Growth
In today's fast-paced business world, partnerships and collaborations are among the most efficient ways to accelerate growth. The age-old saying, "Two heads are better than one," couldn't ring truer in the realm of business. Collaborative efforts allow businesses to pool resources, share expertise, and achieve mutually beneficial outcomes. Platforms like Street2Ivy have showcased the immense potential of partnerships, especially for businesses that champion... -
Behind the Scenes: What Makes a Winning Brand on Street2Ivy?
In bustling Boston, there's a palpable air of excitement. It's not just because of the famous clam chowder or the historic Freedom Trail, but for a game-changing contest that's set to revolutionize the urban entrepreneurial landscape. Street2Ivy's Black Friday Pop-up Contest has created quite a stir, and as the day approaches, everyone’s wondering: What does it take to be a winning brand on...