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User-Generated Content: Amplifying Voices for Real Growth
In an era where authenticity reigns supreme and consumers crave genuine experiences, user-generated content (UGC) has become a force to reckon with. For small business owners and brand managers, understanding the value of UGC can be the game-changer you need. In his book, "No B.S. Grassroots Marketing," Dan S. Kennedy emphasizes the transformative power of grassroots marketing. This strategy hinges on the authentic, bottom-up... -
Last Day to Join: Tips for Growing Brands
With just hours remaining to be a part of the unprecedented Black Friday Pop-Up Contest, we at Street2Ivy want to take a moment to shine a spotlight on the potential that lies ahead for growing brands. Participating in events like ours can be an incredible leap for any brand, and yet, it's just one of the many steps in a longer journey. Whether... -
Pop-Up Retail: Why It's More Than Just a Trend
The bustling streets of New York, the lively districts of Los Angeles, the historic corners of Boston - no matter where you are in the U.S., there's a phenomenon that has been sweeping the nation: pop-up retail. From big-name brands to budding entrepreneurs, many are turning to this temporary retail setup. But is it just a passing fad? Or is there more to... -
Behind the Scenes: What Makes a Winning Brand on Street2Ivy?
In bustling Boston, there's a palpable air of excitement. It's not just because of the famous clam chowder or the historic Freedom Trail, but for a game-changing contest that's set to revolutionize the urban entrepreneurial landscape. Street2Ivy's Black Friday Pop-up Contest has created quite a stir, and as the day approaches, everyone’s wondering: What does it take to be a winning brand on...
