What does Inclusivity mean in 2020?

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Regardless of what the Webster Dictionary may say about the word inclusivity, everyone sees and acts upon the word differently in their daily life. To some, it could only relate to allowing men and women having the same rights. To others it could mean even more, allowing not only men and women, but men and women of all cultural backgrounds a seat at the table. To few, it may mean a select few should be considered based on preexisting qualifications. 


When we hear the word inclusivity now, versus hearing it several years ago, there’s a different perception in the word. For instance, when the word was spoken not too long ago, you’d be able to list off anyone considered excluded. People weren’t conscious of everyone around them, and it showed in the way we acted and communicated. There was preconceived thoughts and bias ruling the opinions everyone had of one another, and it ultimately ruled in the actions that were taken.  

 

Not to say that those preconceived thoughts aren’t still among many, they are however starting to lose their count in numbers. With the help of continuous progress, walking into 2020, instead of 1920, there is a noticeable change. There are fearless conversations about the subject. Even more, there are conversations that are advocating for those that used to be considered in the section of excluded. 


Looking at inclusivity from a business perspective, it’s become extremely important to take part through the company culture. The last five years alone, more are conscious during the hiring process alone. This means having an open mind to those sitting in front of the interviewer, whether that be appearance or even initial skill or thought process.  


Then the business is looking at their efforts made to the current employees. Is it inclusive of their attire when it comes to circumstances such as religion? Is everyone open to the thought process of others when it comes to handling various situations with other clients? Something that companies are addressing this year is how employees are able to effectively do their jobs without compromising themselves, which has become a whole topic in itself. 


Companies are also looking at what they stand for publicly. Some are looking at who their partnerships are, what beliefs are affiliated with them and if they align. Others are becoming more conscious of their presentation to others and how it should affect not only the employees but also the consumers. 


In the turn of a new decade, the importance of inclusivity only grows, and it starts with the mindset and openness of each individual taking part. Consumers following the messages of each brand are changing the way they shop based on what each brand stands for. For instance, growing brands such as Fenty Beauty has been shaping the way for inclusion and has risen in profits whereas a brand like Victoria’s Secret has fallen significantly due to their position of exclusivity. 


The word inclusivity still has a long journey ahead as not everyone is in agreement. However, as people continuously evolve, so will the full meaning of this word and the actions that are made behind it. 


Do you have any questions or thoughts about what inclusivity means in your business? Contact us with your questions and ideas, and we’d be happy to discuss!

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